Pink pulls together historical and contemporary research to explain what really does motivate us whilst showing why much of how we traditionally operate
does not work.
This is easy to read and is guaranteed to get you thinking. I would recommend it to anyone looking for to help themselves, the team, the business or
the kids. Pink doesn’t leave you high and dry with lots ideas wondering where to start - he provides a tool kit with exercises, tips further reading
and even a fitness plan.